Citizens choose to buy books at a book shop in Zaozhuang City, east China's Shandong Province, Feb. 20, 2018. Data from National Press and Publication Administration (NPPA) shows that China has seen rapid growth in its publishing industry over the past four decades, with the number of publishing houses increasing from 105 to over 580. Physical bookstores in China have taken the path of integrated development and transformation and upgrading, thanks to favorable policies introduced in recent years. (Xinhua/Sun Zhongzhe)