DUBAI, April 17 (Xinhua) -- OPPO, a Chinese leading global smartphone brand, has officially launched its newest smartphone series, Reno, in the Middle East, said a company statement Wednesday.

The selection of Dubai as the location for the premium series' first international launch highlights the strategic importance of the region to OPPO's global brand strategy, the statement said.

The Reno series includes two new smartphones: OPPO Reno 10x Zoom Edition and the Reno Edition.

Both are stunningly designed, with notch-free full view OLED displays, a breakthrough side-swing, pop-up selfie camera, and powerful hardware capabilities.

During the launch ceremony, OPPO also announced a joint "OPPO MEA 5G Landing Project" in cooperation with leading regional carriers Etisalat and Zain, which will further enhance 5G development in the region after the first 5G smartphone commercial co-test from both parties earlier this month.

OPPO's global 5G Landing Project aims at bringing 5G products and services to users as soon as possible.